Enigin Money

Enigin Business Advice - Prepare for the next Financial Crisis III

It looks as if the world economy could dip back into a recession.

A credit crisis and subsequent meltdown could happen again.

What does this mean for your business - your Enigin Distributor energy saving business?

At Enigin we have discovered it means we all have to work harder - the business is still out there, and if anything firms and organisations need to reduce costs all the more, what better way than reducing energy costs.

But working harder requires sales professionals will face some heavy challenges.

So here are a series of posts to explain exactly what you should start doing RIGHT NOW to protect your present and future energy saving business sales revenues.

Here are the third two points:

• Research Your Pricing Options. Because the economy will probably suck for a while, this is the perfect time to figure out as many possible different ways to finance a deal.   Work with your CFO or other financial gurus on alternative financing plans, delayed payments, subscription fees, discounts, whatever… Because the customer might be having cash-flow problems, you want to be able to walk into EVERY sales situation with a bag of tricks that will allow them to make the smart decision and buy from you.
• Re-prioritize Your Opportunities. A financial crisis will change business landscape very quickly.  As a result, a company that three weeks ago looked like a hot prospect might be a dead loser today.  Therefore, you must run though your entire list of leads and opportunities and, based upon what you know and can learn with some research, prioritize your opportunities, based upon likelihood to buy and ability to pay quickly.  Put your long-term “strategic” opportunities on hold.

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