Enigin Money

Enigin Business Advice - Prepare for the next Financial Crisis II

It looks as if the world economy could dip back into a recession.

A credit crisis and subsequent meltdown could happen again.

What does this mean for your business - your Enigin Distributor energy saving business?

At Enigin we have discovered it means we all have to work harder - the business is still out there, and if anything firms and organisations need to reduce costs all the more, what better way than reducing energy costs.

But working harder requires sales professionals will face some heavy challenges.

So here are a series of posts to explain exactly what you should start doing RIGHT NOW to protect your present and future energy saving business sales revenues.

Here are the second two points:

• Communicate Your Stability. As the economy tanks, your customers will be worried about many things.  You don’t want the viability of your firm to be one of them.  So NOW is the time to communicate the stability of your firm in a way that the customer will understand and believe you.  Take the time, RIGHT NOW, to share enough detail about your corporate financials so that your customers know that you’re viable, even if the proverbial hits the proverbial.
• Emphasise Risk Reduction. Your customers — like everyone else in the business world — will be afraid. Therefore, to make sales, you need to position your solution so that buying lessens the customer’s fear.  This is not the time for messages of of high risk that emphasize inspiration, empowerment and innovation; it’s the time for messages of low risk like protection, security and stability.  Show how your product will protect your customer contact’s job and you’re 90 percent on the way to a done deal.

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